Marketing Consultants

The other day a friend asked me what “ROFL” meant. It’s IM-speak for “Rolling On the Floor Laughing” and I’ve just found a great place to use it.

One of the more dubious privileges of running a business is that you meet quite a lot of marketing consultants who patronise you about your website/mailshots/adverts/blog and tell you that they could do so much better for a very reasonable £1,200/day plus expenses. From now on I shall tell them I’m about to sign with Huh? Corporation and see how many think to research the competition…

In point of fact, we are getting the website redesigned at the moment, but not by Huh. It’s being done by a very talented young man in Bodrum, Turkey, called Hakan Akyuz. We’re not quite ready to show off the new site yet, but here’s a peek at some of Hakan’s earlier work.

(Huh? via the Edubloggers Links Feed)

Wiki Textbook

Exactly one month ago today, I enjoyed a lengthy chinwag with Steve Margetts about wikis in education. Having set the world to rights, and (perhaps rashly) promised Steve free hosting, I blogged the conversation and forgot all about it.

Steve didn’t. He got busy, and exactly four weeks later I find WikiTextbook has sprouted, beanstalk-like, onto the web.

The scaffolding’s still up, certainly, but just look at what he’s already achieved:

  • Super, functional architecture
  • Great site design
  • No less than 167 articles already
  • Covers GCSE and A-Level Business studies, with ambitions to cover all subjects
  • Sponsored by adverts, so Steve is actually generating income from the site.

What absolutely knocks my socks off is how Steve is generating content at such a phenomenal rate. According to the about page, his stroke of genius is

Teachers and students alike are encouraged to add their own material to the site so that everyone can fully enjoy the benefits of a free WikiTextbook!

Steve believes that schoolkids are capable of writing their own textbooks, given a suitable structure, and he’s prepared to put that belief into action.

That’s revolutionary.

Click to enlarge


It was exactly 403 years to the day that Samuel Pepys wrote in his diary:

…to the Opera, and there saw “Romeo and Juliet,” the first time it was ever acted; but it is a play of itself the worst that ever I heard in my life…

(full entry)

Well, I beg to differ, Mr Pepys. So much so, in fact, that I’ve just published a set of online end-of-unit assessments to Romeo and Juliet, and I’m inordinately proud of them.