In 2006 I will…
Understand users better
Having created something like Yacapaca, you would think we would know why and how people use it. But I am constantly surprised by what is, and is not, important to real users. In 2006 I shall ask more, watch more and listen more.
It’s amazing the number of customers who have turned into friends over the years. As well as making the job more satisfying for all of us, they also push the company forward by teaching us the potential of things we have created but do not always understand. In 2006 I shall be more diligent in creating new friendships and in looking after the friends I already have.
Authors are the lifeblood of any publishing enterprise so in 2006 we will look after our Yacapaca authors with additional services and events.
Focus on learners
The ultimate aim of all of this is to enrich the lives of young people. But how do they really respond to all this? I need to see for myself. In 2005 I managed just four days of classroom observation. In 2006 I aim for one per month.
Embrace Web 2.0
I could write you pages and pages on what Web 2.0 is, and why it should be important to Chalkface. But I won’t. Read Tim O’Reilly’s explanation or, if you prefer put it in that box labelled “techy stuff” and wait for the consequences of the embrace to become apparent.