Nielsen (famous mainly for collating TV viewing stats) have just launched this interesting report (below, or pdf) on teenage media-usage habits.

The report does a thorough job of debunking the ‘digital native’ myth, but the thing that really caught my attention is hidden away on page 7:

Teens are prolific online publishers, too. Sixty-seven percent of teen social networkers say they update their page at least once a week.

Here is a powerful social motivation that is driving our students to higher levels of literacy. And what are we doing to encourage this trend?

Um, banning Facebook in school.