When I decided last August to stop charging for Yacapaca, I knew I was taking a big risk. It was already making a good income and growing strongly, but I wanted the growth rate to speed up, and this seemed the best way to do it.
I reasoned that as a school starts to use Yacapaca across the board, they will find our training & support package a very sensible investment at £295. With 5000 secondary schools in the UK alone, we could make enough to cover the running costs. With luck, there would be enough left over for me to afford the car of my dreams as well.
Ever the optimist, I set us a target of 250,000 users by the end of this term, double the July figure. Some of my colleagues pulled that face, but I stuck to my guns. I believed we could do it.
And today, we sailed through the quarter of a million users a full month ahead of schedule. As of today we have 9,000 teachers and just over 241,000 students registered on Yacapaca.
I just can’t tell you how delighted I am that the concept has been validated in this way, and how grateful I am particularly to those teachers who have got behind it and pushed colleagues to try it out. Thank you!
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